alice simpson
creative producer and brand consultant 🤓

ADBUSTERS MAGAZINE - GRADUATION PROJECT

A Cure for Confusion: Subbrand and video series

2023

With my graduation project for my Fashion and Branding BA at the Amsterdam Fashion Institute I chose to approach branding with a critical eye and aimed to reach a target group in need in the current zeitgeist of the internet having such a hold on people and youths in and the political climate in the Western would being centred around the capitalist system.

After extensive research and existing brand analysis my conclusion and resulting product was a (theoretical) subbrand, short video series and extensive brief and treatment for Adbusters magazine which would provide fundamental political education to a chronically online youth.

Ep 1.1 centres around capitalism

brand book

concept book

series brief and treatment

alice simpson creative producer and brand consultant 🤓

alice simpson
creative producer and brand consultant 🤓